Marketing and globalization / (Record no. 40570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01614nam a22003738i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34434 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190328144548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190328t2019 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018000432 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138202344 (pbk.) |
| International Standard Book Number | 9781138202337 (hardback) |
| Cancelled/invalid ISBN | 9781315474175 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | BD-DhAAL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D867 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Durand, Aurélia |
| 9 (RLIN) | 30795 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing and globalization / |
| Statement of responsibility, etc | Aurélia Durand. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | c2019 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1806 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 571 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | AAL |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 30796 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Technological innovations. |
| 9 (RLIN) | 30797 |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 30798 |
| Topical term or geographic name as entry element | Globalization |
| General subdivision | Economic aspects. |
| 9 (RLIN) | 30799 |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | Ayesha Abed Library |
| Shelving location | General Stacks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 26/02/2019 | Parama | 2839.29 | 1 | 17 | 658.84 DUR | 3010034434 | 07/01/2020 | 29/08/2019 | 1 | 2839.29 | 26/02/2019 | Book |