MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01484nam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
33624 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211109100337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180808r20152012flua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012008925 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016039623 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466503960 (alk. paper) |
|
|---|
| International Standard Book Number |
1466503963 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn756596227 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
OCLCO |
| -- |
BWX |
| -- |
DLC |
| -- |
BD-DhAAL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.P88 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.40302855133 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Putler, Daniel S. |
| 9 (RLIN) |
27765 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer and business analytics : |
| Remainder of title |
applied data mining for business decision making using R / |
| Statement of responsibility, etc |
Daniel S. Putler and Robert E. Krider. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boca Raton, FL : |
| Name of publisher, distributor, etc |
CRC Press, |
| Date of publication, distribution, etc |
2015 [reprinted] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 289 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Chapman & Hall/CRC the R series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages. 283-285) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I Purpose and Process Database Marketing and Data Mining Database Marketing Data Mining Linking Methods to Marketing Applications A Process Model for Data Mining-CRISP-DM History and Background The Basic Structure of CRISP-DMII Predictive Modeling Tools Basic Tools for Understanding Data Measurement Scales Software ToolsReading Data into R Tutorial Creating Simple Summary Statistics Tutorial Frequency Distributions and Histograms Tutorial Contingency Tables TutorialMultiple Linear Regression Jargon Clarification Graphical and Algebraic Representation of the Single Predictor ProblemMultiple RegressionSummary Data Visualization and Linear Regression TutorialLogistic RegressionA Graphical Illustration of the Problem The Generalized Linear Model Logistic Regression Details Logistic Regression TutorialLift Charts Constructing Lift Charts Using Lift Charts Lift Chart TutorialTree Models The Tree Algorithm Trees Models TutorialNeural Network Models The Biological Inspiration for Artificial Neural Networks Artificial Neural Networks as Predictive Models Neural Network Models TutorialPutting It All Together Stepwise Variable Selection The Rapid Model Development FrameworkApplying the Rapid Development Framework TutorialIII Grouping Methods Ward's Method of Cluster Analysis and Principal Components Summarizing Data Sets Ward's Method of Cluster Analysis Principal Components Ward's Method TutorialK-Centroids Partitioning Cluster Analysis How K-Centroid Clustering Works Cluster Types and the Nature of Customer Segments Methods to Assess Cluster Structure K-Centroids Clustering TutorialBibliography Index |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
CSE |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing |
| General subdivision |
Software. |
| 9 (RLIN) |
27766 |
|
|---|
| Topical term or geographic name as entry element |
Data mining. |
| 9 (RLIN) |
27767 |
|
|---|
| Topical term or geographic name as entry element |
Decision making |
| General subdivision |
Data processing. |
| 9 (RLIN) |
27768 |
|
|---|
| Topical term or geographic name as entry element |
(Computer program language). |
| 9 (RLIN) |
27769 |
|
|---|
| Topical term or geographic name as entry element |
Database management. |
| 9 (RLIN) |
27770 |
|
|---|
| Topical term or geographic name as entry element |
Computer science. |
| 9 (RLIN) |
42452 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krider, Robert E. |
| 9 (RLIN) |
27771 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Location |
Ayesha Abed Library |
| Shelving location |
General Stacks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
