MARC details
000 -LEADER |
fixed length control field |
02032nam a2200337 i 4500 |
001 - CONTROL NUMBER |
control field |
31032 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhAAL |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160412114406.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160412s2016 mau b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2014035224 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292092483 |
|
International Standard Book Number |
9781292092485 |
|
International Standard Book Number |
9780133795028 (alk. paper) |
|
International Standard Book Number |
0133795020 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Description conventions |
rda |
Modifying agency |
BD-DhAAL |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K636 2015 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
36730 |
|
Koha biblionumber |
36730 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
9 (RLIN) |
19084 |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc |
Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina. |
250 ## - EDITION STATEMENT |
Edition statement |
Sixteenth edition. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT.REV) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc. |
Pearson, |
Date of publication, distribution,etc |
2016 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 708 pages ; |
Dimensions |
29 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics. |
526 ## - STUDY PROGRAM INFORMATION NOTE |
Program name |
BBS |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
19085 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.) |
9 (RLIN) |
19086 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book |