MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02271nam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
29039 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150321131256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150321s2013 pau b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012287128 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781613630266 |
|
|---|
| International Standard Book Number |
1613630263 |
|
|---|
| International Standard Book Number |
9781613630289 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn859209330 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UVV |
| Transcribing agency |
UVV |
| Modifying agency |
UVV |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
DLC |
| -- |
BD-DhAAL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.K34 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kahn, Barbara E. |
| 9 (RLIN) |
9998 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global brand power : |
| Remainder of title |
leveraging branding for long-term growth / |
| Statement of responsibility, etc |
Barbara E. Kahn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Philadelphia : |
| Name of publisher, distributor, etc |
Wharton Digital Press, |
| Date of publication, distribution, etc |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
125 p. ; |
| Dimensions |
22 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Wharton Executive Essentials |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographic references (p. 113-114) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction; Chapter 1: A Brand's Role in the Four Stages of the Purchase Process; Chapter 2: Experiential Positioning of a Brand; Chapter 3: Qualitative Measurement of Brand Value; Chapter 4: Quantitative Methods for Assessing Brand Value; Chapter 5: Management of Brands; Chapter 6: Effective Brand Communications and Repositioning Strategies; Conclusion. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
9999 |
|
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
10000 |
|
|---|
| Topical term or geographic name as entry element |
Product management. |
| 9 (RLIN) |
10001 |
|
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Growth. |
| 9 (RLIN) |
9233 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Wharton Executive Essentials. |
| 9 (RLIN) |
9997 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1412/2012287128-b.html">http://www.loc.gov/catdir/enhancements/fy1412/2012287128-b.html</a> |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1412/2012287128-d.html">http://www.loc.gov/catdir/enhancements/fy1412/2012287128-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
