MARC details
000 -LEADER |
fixed length control field |
00938nam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
4543 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhAAL |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150315115948.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150315s1991 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
91010380 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0029001013 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
BD-DhAAL |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
A22 1991 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/27 |
Edition number |
20 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
9 (RLIN) |
9676 |
245 10 - TITLE STATEMENT |
Title |
Managing brand equity : |
Remainder of title |
capitalizing on the value of a brand name / |
Statement of responsibility, etc |
David A. Aaker. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Free Press ; |
Place of publication, distribution, etc |
Toronto : |
Name of publisher, distributor, etc |
Maxwell Macmillan Canada ; |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Maxwell Macmillan International, |
Date of publication, distribution, etc |
c1991. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 299 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 277-287) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products |
General subdivision |
Valuation |
Geographic subdivision |
United States |
General subdivision |
Management. |
9 (RLIN) |
9677 |
|
Topical term or geographic name as entry element |
Intangible property |
General subdivision |
Valuation |
Geographic subdivision |
United States |
General subdivision |
Management. |
9 (RLIN) |
9678 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Book |