MARC details
000 -LEADER |
fixed length control field |
01803nam a2200397 a 4500 |
001 - CONTROL NUMBER |
control field |
4557 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhAAL |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150302093746.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150302c19971996nyua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
93023615 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0385485662 (pbk.) : |
Terms of availability |
$15.95 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
FEM |
Transcribing agency |
FEM |
Modifying agency |
ECL |
-- |
NIC |
-- |
BD-DhAAL |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.127 |
Item number |
.P47 1997 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.812 |
Edition number |
20 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peppers, Don. |
9 (RLIN) |
8892 |
245 14 - TITLE STATEMENT |
Title |
The one to one future : |
Remainder of title |
building relationships one customer at a time / |
Statement of responsibility, etc |
Don Peppers and Martha Rogers. |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Building relationships one customer at a time |
250 ## - EDITION STATEMENT |
Edition statement |
1st Currency pbk. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Currency Doubleday, |
Date of publication, distribution, etc |
1997, c1996. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxii, 429 p. : |
Other physical details |
ill. ; |
Dimensions |
19 cm. |
500 ## - GENERAL NOTE |
General note |
"A Currency paperback"--T.p. verso. |
|
General note |
Originally published by Currency Doubleday in 1993. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [382]-418) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market segmentation. |
9 (RLIN) |
8893 |
|
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
8894 |
|
Topical term or geographic name as entry element |
Consumers' preferences. |
9 (RLIN) |
8895 |
|
Topical term or geographic name as entry element |
Customer relations. |
9 (RLIN) |
8896 |
|
Topical term or geographic name as entry element |
Consumers' preferences |
Source of heading or term |
fast |
9 (RLIN) |
8897 |
|
Topical term or geographic name as entry element |
Customer relations |
Source of heading or term |
fast |
9 (RLIN) |
8898 |
|
Topical term or geographic name as entry element |
Market segmentation |
Source of heading or term |
fast |
9 (RLIN) |
8899 |
|
Topical term or geographic name as entry element |
Sales promotion |
Source of heading or term |
fast |
9 (RLIN) |
8900 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rogers, Martha, |
Dates associated with a name |
1952- |
9 (RLIN) |
8901 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Book |