Advertising management / (Record no. 2069)

MARC details
000 -LEADER
fixed length control field 01088nam a2200277 a 4500
001 - CONTROL NUMBER
control field 2560903
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090629s1996 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95025901
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312198
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 2069
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
245 10 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc Rajeev Batra, John G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J.;
-- New Delhi :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 754 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Aaker's name appears first on 4th ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.,
Dates associated with a name 1933-
Personal name Aaker, David A.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 07/07/2009 2 15 659.1 BAT 3010011653 17/09/2019 29/05/2019 1 07/07/2009 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 22/01/2011 1 14 659.1 BAT 3010012016 26/08/2019 15/05/2019 2 22/01/2011 Book