Strategic marketing / (Record no. 190)
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000 -LEADER | |
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fixed length control field | 01039nam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 9203 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhAAL |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090408s2003 mauab b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2002016549 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072466650 (student : alk. paper) |
International Standard Book Number | 0071151613 (international : alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
-- | BD-DhAAL |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.135 |
Item number | .C72 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cravens, David W. |
9 (RLIN) | 21052 |
245 10 - TITLE STATEMENT | |
Title | Strategic marketing / |
Statement of responsibility, etc | David W. Cravens, Nigel F. Piercy. |
250 ## - EDITION STATEMENT | |
Edition statement | Seventh edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | McGraw-Hill Irwin, |
Date of publication, distribution, etc | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 843 pages : |
Other physical details | illustrations, maps ; |
Dimensions | 24 cm. |
490 0# - SERIES STATEMENT | |
Series statement | McGraw-Hill/Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index.. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Decision making. |
9 (RLIN) | 21053 |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 21054 |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management |
Form subdivision | Case studies. |
9 (RLIN) | 21055 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Piercy, Nigel. |
9 (RLIN) | 21056 |
852 ## - LOCATION/CALL NUMBER | |
Location | Ayesha Abed Library |
Shelving location | General Stacks |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Damaged | Ayesha Abed Library | Ayesha Abed Library | Special Section | 29/04/2009 | 3 | 1 | 658.802 CRA | 3010009206 | 20/01/2014 | 21/04/2013 | 4 | 29/04/2009 | Book | |||
Dewey Decimal Classification | Damaged | Ayesha Abed Library | Ayesha Abed Library | Special Section | 18/09/2011 | 2 | 36 | 658.802 CRA | 3010009205 | 04/09/2016 | 23/01/2016 | 3 | 18/09/2011 | Book | |||
Dewey Decimal Classification | Damaged | Ayesha Abed Library | Ayesha Abed Library | Special Section | 18/09/2011 | 2 | 9 | 658.802 CRA | 3010009204 | 02/01/2017 | 04/09/2016 | 2 | 18/09/2011 | Book | |||
Dewey Decimal Classification | Damaged | Ayesha Abed Library | Ayesha Abed Library | Special Section | 18/09/2011 | 2 | 21 | 658.802 CRA | 3010009203 | 14/01/2019 | 03/09/2018 | 1 | 18/09/2011 | Book | |||
Dewey Decimal Classification | Damaged | Ayesha Abed Library | Ayesha Abed Library | Special Section | 18/09/2011 | 4 | 14 | 658.802 CRA | 3010009207 | 24/08/2016 | 27/04/2016 | 5 | 18/09/2011 | Book | |||
Dewey Decimal Classification | Damaged | Ayesha Abed Library | Ayesha Abed Library | Special Section | 27/03/2013 | 3 | 16 | 658.802 CRA | 3010009208 | 24/01/2017 | 03/01/2017 | 6 | 27/03/2013 | Book |