Marketing : (Record no. 1767)
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000 -LEADER | |
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fixed length control field | 00947nam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | 12524281 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090618s2003 njua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2001050074 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130351334 (pbk.) |
International Standard Book Number | 0130352551 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
Koha biblionumber | 1767 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
Fuller form of name | (Gary M.) |
245 10 - TITLE STATEMENT | |
Title | Marketing : |
Remainder of title | an introduction / |
Statement of responsibility, etc | Gary Armstrong, Philip Kotler. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Upper Saddle River, NJ : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 v. (various pagings) : |
Other physical details | col. ill. ; |
Dimensions | 26 cm. + |
Accompanying material | 1 CD-ROM (4 3/4 in.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 29/06/2009 | 10 | 22 | 658.8 ARM | 3010014730 | 11/06/2024 | 05/06/2024 | 1 | 29/06/2009 | Book |