Integrated advertising, promotion & marketing communications / (Record no. 1550)

MARC details
000 -LEADER
fixed length control field 01597nam a2200325 a 4500
001 - CONTROL NUMBER
control field 13079884
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090622r2004 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003043373
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120324501
International Standard Book Number 0131405462
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1550
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack.
246 3# - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2004.[Reprinted]
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 538 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 28/06/2009 2 7 659.1 CLO 3010015007 13/02/2020 10/07/2018 1 28/06/2009 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 23/06/2010     659.1 CLO 3010015004 23/06/2010   2 23/06/2010 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 25/10/2010     659.1 CLO 3010015006 25/10/2010   3 25/10/2010 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 18/09/2011 2   659.1 CLO 3010015003 13/09/2018 23/05/2018 4 18/09/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 18/09/2011 1 7 659.1 CLO 3010015005 12/12/2016 26/10/2016 5 18/09/2011 Book