Integrated advertising, promotion & marketing communications / (Record no. 1550)
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000 -LEADER | |
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fixed length control field | 01597nam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | 13079884 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090622r2004 njua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2003043373 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120324501 |
International Standard Book Number | 0131405462 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 21 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
Koha biblionumber | 1550 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, Kenneth E. |
245 10 - TITLE STATEMENT | |
Title | Integrated advertising, promotion & marketing communications / |
Statement of responsibility, etc | Kenneth E. Clow, Donald Baack. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Integrated advertising, promotion, and marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Upper Saddle River, N.J. : |
Name of publisher, distributor, etc | Pearson Prentice Hall, |
Date of publication, distribution, etc | c2004.[Reprinted] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvii, 538 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
Topical term or geographic name as entry element | Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baack, Donald. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 28/06/2009 | 2 | 7 | 659.1 CLO | 3010015007 | 13/02/2020 | 10/07/2018 | 1 | 28/06/2009 | Book | ||||
Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 23/06/2010 | 659.1 CLO | 3010015004 | 23/06/2010 | 2 | 23/06/2010 | Book | |||||||
Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 25/10/2010 | 659.1 CLO | 3010015006 | 25/10/2010 | 3 | 25/10/2010 | Book | |||||||
Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 18/09/2011 | 2 | 659.1 CLO | 3010015003 | 13/09/2018 | 23/05/2018 | 4 | 18/09/2011 | Book | |||||
Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 18/09/2011 | 1 | 7 | 659.1 CLO | 3010015005 | 12/12/2016 | 26/10/2016 | 5 | 18/09/2011 | Book |