Strategic marketing problems : (Record no. 1548)

MARC details
000 -LEADER
fixed length control field 01043nam a2200253 a 4500
001 - CONTROL NUMBER
control field 13110098
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090622s2004 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003044004
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131421840
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 21
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1548
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
Statement of responsibility, etc Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 696 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
Form subdivision Case studies.
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
Fuller form of name (Robert Allen),
Dates associated with a name 1944-
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 28/06/2009 8 8 658.802 KER 3010015835 03/12/2016 03/09/2016 1 28/06/2009 Book