Strategic marketing management : (Record no. 1459)
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000 -LEADER | |
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fixed length control field | 01097nam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | 154918 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090617r1999 enk 000 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 98115315 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8176490709 |
International Standard Book Number | 075062244X (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UkNcU |
Transcribing agency | UkNcU |
Modifying agency | DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
Koha biblionumber | 1459 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wilson, R. M. S. |
Fuller form of name | (Richard Malcolm Sano) |
245 10 - TITLE STATEMENT | |
Title | Strategic marketing management : |
Remainder of title | planning, implementation, and control / |
Statement of responsibility, etc | Richard M.S. Wilson and Colin Gilligan. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Oxford, England : |
Name of publisher, distributor, etc | Butterworth-Heinemann, ; |
Place of publication, distribution, etc | New Delhi, : |
Name of publisher, distributor, etc | Viva Books Private Ltd. |
Date of publication, distribution, etc | 1999.[Reprinted] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 827 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm. |
490 1# - SERIES STATEMENT | |
Series statement | The Marketing series |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliography (p. 791-811) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gilligan, Colin. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Marketing series (London, England) |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 28/06/2009 | 1 | 18 | 658.8 WIL | 3010011792 | 03/04/2019 | 11/01/2016 | 1 | 28/06/2009 | Book |