Kellogg on branding : (Record no. 14026)
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000 -LEADER | |
---|---|
fixed length control field | 01044nam a22003134a 4500 |
001 - CONTROL NUMBER | |
control field | 27596 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhAAL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150208115606.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130926s2005 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2005007457 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471690160 (cloth) |
International Standard Book Number | 0471690163 (cloth) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
-- | Bd-DhAAL |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7 |
Item number | K46 2005 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/27 |
Edition number | 22 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
Koha biblionumber | 14026 |
Koha biblionumber | 14026 |
245 00 - TITLE STATEMENT | |
Title | Kellogg on branding : |
Remainder of title | the marketing faculty of the Kellogg School of Management / |
Statement of responsibility, etc | edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Hoboken, N.J. : |
Name of publisher, distributor, etc | Wiley, |
Date of publication, distribution, etc | c2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 334 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
9 (RLIN) | 3270 |
Topical term or geographic name as entry element | Branding (Marketing) |
9 (RLIN) | 936 |
Topical term or geographic name as entry element | Customer relations |
General subdivision | Management. |
9 (RLIN) | 3271 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Tybout, Alice M. |
9 (RLIN) | 3272 |
Personal name | Calkins, Tim. |
9 (RLIN) | 3273 |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Kellogg School of Management. |
9 (RLIN) | 3274 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 26/09/2013 | Karim International | 2590.00 | 6 | 17 | 658.827 KEL | 3010027596 | 15/10/2020 | 04/09/2019 | 1 | 26/09/2013 | Book | ||||
Dewey Decimal Classification | Institute of Governance Studies | Institute of Governance Studies | General Stacks | 14/11/2013 | Karim International | 2590.00 | 658.827 KEL | 3010027749 | 14/11/2013 | 2 | 14/11/2013 | Book |