Marketing in the age of Google : (Record no. 10466)

MARC details
000 -LEADER
fixed length control field 01341nam a2200265 a 4500
001 - CONTROL NUMBER
control field 15982263
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091113s2010 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009047256
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470537190 (cloth)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .F678 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 10466
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fox, Vanessa,
Dates associated with a name 1972-
245 10 - TITLE STATEMENT
Title Marketing in the age of Google :
Remainder of title a non-technical guide to search engine strategy /
Statement of responsibility, etc Vanessa Fox.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 242 p.
Other physical details ill.;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Topical term or geographic name as entry element Internet searching.
Topical term or geographic name as entry element Web search engines.
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 23/02/2011 Development Book Agency 2076.00 9 90 658.872 FOX 3010021939 08/12/2022 13/06/2019 1 23/02/2011 Book