Guerrilla advertising : (Record no. 10385)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01055nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3013031 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110125s1994 mau 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94003957 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780395687185 |
| International Standard Book Number | 0395687187 : |
| Terms of availability | $11.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhAAL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 20 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 10385 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levinson, Jay Conrad. |
| 245 10 - TITLE STATEMENT | |
| Title | Guerrilla advertising : |
| Remainder of title | cost-effective techniques for small-business success / |
| Statement of responsibility, etc | Jay Conrad Levinson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Houghton Mifflin, |
| Date of publication, distribution, etc | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 283 p. ; |
| Dimensions | 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Cost effectiveness. |
| Topical term or geographic name as entry element | Small business |
| General subdivision | Management. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 26/01/2011 | TRIM EDUCATION | 1450.00 | 1 | 16 | 659.1 LEV | 3010021806 | 10/05/2015 | 14/01/2015 | 1 | 26/01/2011 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 26/01/2011 | TRIM EDUCATION | 1450.00 | 3 | 11 | 659.1 LEV | 3010021807 | 24/09/2017 | 18/09/2017 | 2 | 26/01/2011 | Book |