Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ ; New Delhi: Prentice Hall, c1999[reprinted 2000]. - 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)

Includes bibliographical references and indexes.

8120314905

98003761

658.8