Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted] - xxvi, 790p. : ill. ; 25cm. + 1 CD ROM. - McGraw-Hill/Irwin series in marketing .
0070582343 0072536861(alk.paper) 0071214690 (international : alk.paper)
2003100462
658.8342
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted] - xxvi, 790p. : ill. ; 25cm. + 1 CD ROM. - McGraw-Hill/Irwin series in marketing .
0070582343 0072536861(alk.paper) 0071214690 (international : alk.paper)
2003100462
658.8342