Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Pinaki Dasgupta (Indian Adaptor) - 4th ed.(global text) - Boston : New Delhi : Houghton Mifflin Co.; Biztantra, c2009.[reprinted] - 1 v. (various pagings) : ill. ; 26 cm.
Includes bibliographical references and indexes.
654877227543 0618643729 (main student text) 0618731814 (exam copy)
2005936320
658.8/342
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Pinaki Dasgupta (Indian Adaptor) - 4th ed.(global text) - Boston : New Delhi : Houghton Mifflin Co.; Biztantra, c2009.[reprinted] - 1 v. (various pagings) : ill. ; 26 cm.
Includes bibliographical references and indexes.
654877227543 0618643729 (main student text) 0618731814 (exam copy)
2005936320
658.8/342