Strategic brand management :
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. New Delhi : Prentice Hall c2003. - xxvii, 788 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8120323092 0130411507
2002025164
658.8/27
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. New Delhi : Prentice Hall c2003. - xxvii, 788 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8120323092 0130411507
2002025164
658.8/27