Basic marketing :
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. - 7th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xix, 762 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0256025339
\\\80085240
658.8
Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. - 7th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xix, 762 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0256025339
\\\80085240
658.8