Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - Fifth edition - New Delhi: Prentice Hall of India Private Limited, c2007. - xxviii, 811, [61] pages : illustrations ; 27 cm.
Includes bibliographical references (pages N1-N34) and index.
9788120330443
98038880
658.83
Marketing research : an applied orientation / Naresh K. Malhotra. - Fifth edition - New Delhi: Prentice Hall of India Private Limited, c2007. - xxviii, 811, [61] pages : illustrations ; 27 cm.
Includes bibliographical references (pages N1-N34) and index.
9788120330443
98038880
658.83