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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - Sixth edition. - Upper Saddle River, NJ : Pearson, c2010. - vii, 929 pages ; 28 cm.

Includes bibliographical references (pages 866-905) and index.

ISBN: 0136094236 9780136094234

LCCN: 2009011023

LC Class. No.: HF5415.2 / .M29 2010

Dewey Class. No.: 658.83

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