The discourse of YouTube multimodal text in a global context /

Benson, Phil, 1955-

The discourse of YouTube multimodal text in a global context / [electronic resource] : Phil Benson. - New York : Routledge, ©2017 - 1 online resource (133 pages) - Routledge studies in multimodality ; 15 .

Off-Campus Access: Athens ID and Password Required On-Campus Access: No User ID or Password Required Access type: Perpetual access

Includes bibliographical references (pages [121]-129) and index.

Introduction -- Multimodality -- Youtube and new media discourse -- Designing the Youtube website -- Designing Youtube Pages -- producing Youtube texts -- Youtube in a global context -- Conclusion.

9781315646473 (ebk) 9781317295105

10.4324/9781315646473 doi

2016028256

P99.4.M6 / B37 2017

302.231