Services marketing :
Lovelock, Christopher H.,
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - 1 online resource
Indian Subcontinent Adaption Includes index. Off-Campus Access: User ID and Password Required (send email to University Librarian for user ID and password) On-Campus Access: User ID and Password Required (send email to University Librarian for user ID and password)
Electronic access restricted to authorized BRAC University faculty, staff and students
9781944659004 (hardcover) 9781944659011 (pbk.) 9789332587687
HF5415.13 / .L5883 2016
658.8
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - 1 online resource
Indian Subcontinent Adaption Includes index. Off-Campus Access: User ID and Password Required (send email to University Librarian for user ID and password) On-Campus Access: User ID and Password Required (send email to University Librarian for user ID and password)
Electronic access restricted to authorized BRAC University faculty, staff and students
9781944659004 (hardcover) 9781944659011 (pbk.) 9789332587687
HF5415.13 / .L5883 2016
658.8