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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri - Seventeenth edition. - Noida (Uttar Pradesh, Indien) : Pearson, c2018 [second impression 2019] - xxii,701 pages : illustrations ; 29 cm

Includes bibliographical references and index.

ISBN: 9789352865611 9780134492513 013449251X

LCCN: 2016022842

LC Class. No.: HF5415 / .K636 2018

Dewey Class. No.: 658.8

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