Pharmaceutical marketing :

Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, ... [et al.]. - New York : Informa Healthcare, c2002 [reissued 2010] - xvi, 371 pages : illustrations ; 22 cm.

Includes bibliographical references (pages 345-360) and index.

9780789015839 078901582X (alk. paper) 0789015838

2002022045

HD9665.5 / .P525 2002

615.190688