Customer and business analytics :
Putler, Daniel S.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler and Robert E. Krider. - Boca Raton, FL : CRC Press, 2015 [reprinted] - xxvi, 289 pages : illustrations ; 27 cm. - Chapman & Hall/CRC the R series .
Includes bibliographical references (pages. 283-285) and index.
I Purpose and Process Database Marketing and Data Mining Database Marketing Data Mining Linking Methods to Marketing Applications A Process Model for Data Mining-CRISP-DM History and Background The Basic Structure of CRISP-DMII Predictive Modeling Tools Basic Tools for Understanding Data Measurement Scales Software ToolsReading Data into R Tutorial Creating Simple Summary Statistics Tutorial Frequency Distributions and Histograms Tutorial Contingency Tables TutorialMultiple Linear Regression Jargon Clarification Graphical and Algebraic Representation of the Single Predictor ProblemMultiple RegressionSummary Data Visualization and Linear Regression TutorialLogistic RegressionA Graphical Illustration of the Problem The Generalized Linear Model Logistic Regression Details Logistic Regression TutorialLift Charts Constructing Lift Charts Using Lift Charts Lift Chart TutorialTree Models The Tree Algorithm Trees Models TutorialNeural Network Models The Biological Inspiration for Artificial Neural Networks Artificial Neural Networks as Predictive Models Neural Network Models TutorialPutting It All Together Stepwise Variable Selection The Rapid Model Development FrameworkApplying the Rapid Development Framework TutorialIII Grouping Methods Ward's Method of Cluster Analysis and Principal Components Summarizing Data Sets Ward's Method of Cluster Analysis Principal Components Ward's Method TutorialK-Centroids Partitioning Cluster Analysis How K-Centroid Clustering Works Cluster Types and the Nature of Customer Segments Methods to Assess Cluster Structure K-Centroids Clustering TutorialBibliography Index
9781466503960 (alk. paper) 1466503963 (alk. paper)
2012008925
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
HF5415.126 / .P88 2012
658.40302855133
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler and Robert E. Krider. - Boca Raton, FL : CRC Press, 2015 [reprinted] - xxvi, 289 pages : illustrations ; 27 cm. - Chapman & Hall/CRC the R series .
Includes bibliographical references (pages. 283-285) and index.
I Purpose and Process Database Marketing and Data Mining Database Marketing Data Mining Linking Methods to Marketing Applications A Process Model for Data Mining-CRISP-DM History and Background The Basic Structure of CRISP-DMII Predictive Modeling Tools Basic Tools for Understanding Data Measurement Scales Software ToolsReading Data into R Tutorial Creating Simple Summary Statistics Tutorial Frequency Distributions and Histograms Tutorial Contingency Tables TutorialMultiple Linear Regression Jargon Clarification Graphical and Algebraic Representation of the Single Predictor ProblemMultiple RegressionSummary Data Visualization and Linear Regression TutorialLogistic RegressionA Graphical Illustration of the Problem The Generalized Linear Model Logistic Regression Details Logistic Regression TutorialLift Charts Constructing Lift Charts Using Lift Charts Lift Chart TutorialTree Models The Tree Algorithm Trees Models TutorialNeural Network Models The Biological Inspiration for Artificial Neural Networks Artificial Neural Networks as Predictive Models Neural Network Models TutorialPutting It All Together Stepwise Variable Selection The Rapid Model Development FrameworkApplying the Rapid Development Framework TutorialIII Grouping Methods Ward's Method of Cluster Analysis and Principal Components Summarizing Data Sets Ward's Method of Cluster Analysis Principal Components Ward's Method TutorialK-Centroids Partitioning Cluster Analysis How K-Centroid Clustering Works Cluster Types and the Nature of Customer Segments Methods to Assess Cluster Structure K-Centroids Clustering TutorialBibliography Index
9781466503960 (alk. paper) 1466503963 (alk. paper)
2012008925
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
016039623 Uk
HF5415.126 / .P88 2012
658.40302855133