Logo modernism /

Müller, Jens 1982-

Logo modernism / Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk. - Köln : Taschen, c2018 - 432 pages : illustrations (some color) ; 38 cm.

Includes bibliographical references (pages 427-429) and index.

Logo / Viva modernism! / Geometric. Angular ; Arrow ; Basic forms ; Circle ; Daiei ; Cross ; Dots ; Figurative ; Lines ; Mexico '68 ; Skewed ; Fiat ; Round ; Square ; Triangle -- Effect. Cut-off ; Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic. A to Z ; Atlas Film ; Opened-up letters ; London Electricity Board ; Two letters ; Three letters ; Deutscher Taschenbuch Verlag ; Words -- Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Sliwka ; Anton Stankowski. Jens Müller -- R. Roger Remington -- Case study : Case study: Case study: Case study : Case study : Case study : Case study : Case study :

"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.

9783836545303 3836545306

741.6