Marketing research :
Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert Churchill, Dawn Lacobucci. - 10th Ed. - Australia ; Mason, OH : South-Western/Cengage Learning, c2010. - xx, 604 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
9780324359954 0324359950 9781439081013 (student ed. with Qualtrics) 1439081018 (student ed. with Qualtrics)
2009934717
HF5415.2 / .C5 2010
658.83
Marketing research : methodological foundations / Gilbert Churchill, Dawn Lacobucci. - 10th Ed. - Australia ; Mason, OH : South-Western/Cengage Learning, c2010. - xx, 604 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
9780324359954 0324359950 9781439081013 (student ed. with Qualtrics) 1439081018 (student ed. with Qualtrics)
2009934717
HF5415.2 / .C5 2010
658.83