Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 7th ed. - Upper Saddle River, NJ ; Delhi : Pearson, c2016. - xxx, 968 pages. ; 28 cm.
Includes bibliographical references (p. [907]-946) and index.
9789332555693
2009011023
HF5415.2 / .M29 2010
658.83
Marketing research : an applied orientation / Naresh K. Malhotra. - 7th ed. - Upper Saddle River, NJ ; Delhi : Pearson, c2016. - xxx, 968 pages. ; 28 cm.
Includes bibliographical references (p. [907]-946) and index.
9789332555693
2009011023
HF5415.2 / .M29 2010
658.83