Reputation rules :
Diermeier, Daniel.
Reputation rules : strategies for building your company's most valuable asset / by Daniel Diermeier. - 1st ed. - New York : McGraw-Hill, c2011. - xviii, 295 p. : ill. ; 24 cm.
Includes bibliographical references (p. 253-290) and index.
Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.
9780071763745 (alk. paper)
2010052537
HG4026 / .D54 2011
659.2
Reputation rules : strategies for building your company's most valuable asset / by Daniel Diermeier. - 1st ed. - New York : McGraw-Hill, c2011. - xviii, 295 p. : ill. ; 24 cm.
Includes bibliographical references (p. 253-290) and index.
Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.
9780071763745 (alk. paper)
2010052537
HG4026 / .D54 2011
659.2