The Rx factor :
Choudary, Pavan, 1965-
The Rx factor : strategic creativity in pharmaceutical marketing / Pavan Choudary. - New Delhi ; Thousand Oaks, Calif. : Response Books, 1997. - 150 p. : ill. ; 23 cm.
Includes bibliographical references (p. 141-142) and indexes.
0803993781 (c : alk. paper) 080399379X (p : alk. paper)
97018645
HD9672.I52 / C48 1997
615.1/068/8
The Rx factor : strategic creativity in pharmaceutical marketing / Pavan Choudary. - New Delhi ; Thousand Oaks, Calif. : Response Books, 1997. - 150 p. : ill. ; 23 cm.
Includes bibliographical references (p. 141-142) and indexes.
0803993781 (c : alk. paper) 080399379X (p : alk. paper)
97018645
HD9672.I52 / C48 1997
615.1/068/8