The one to one future :
Peppers, Don.
The one to one future : building relationships one customer at a time / Building relationships one customer at a time Don Peppers and Martha Rogers. - 1st Currency pbk. ed. - New York : Currency Doubleday, 1997, c1996. - xxxii, 429 p. : ill. ; 19 cm.
"A Currency paperback"--T.p. verso. Originally published by Currency Doubleday in 1993.
Includes bibliographical references (p. [382]-418) and index.
Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed.
0385485662 (pbk.) : $15.95
93023615
HF5415.127 / .P47 1997
658.812
The one to one future : building relationships one customer at a time / Building relationships one customer at a time Don Peppers and Martha Rogers. - 1st Currency pbk. ed. - New York : Currency Doubleday, 1997, c1996. - xxxii, 429 p. : ill. ; 19 cm.
"A Currency paperback"--T.p. verso. Originally published by Currency Doubleday in 1993.
Includes bibliographical references (p. [382]-418) and index.
Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed.
0385485662 (pbk.) : $15.95
93023615
HF5415.127 / .P47 1997
658.812