Basic marketing :
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy. - Twelve edition - Homewood, IL : Irwin, c1993. - v, 763, 15, 14 psgrd : color illustrations ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references (pages 723-760) and indexes.
0256139911
92031792
658.8
Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy. - Twelve edition - Homewood, IL : Irwin, c1993. - v, 763, 15, 14 psgrd : color illustrations ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references (pages 723-760) and indexes.
0256139911
92031792
658.8