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Consumer behavior and managerial decision making /

Kardes, Frank R.

Consumer behavior and managerial decision making / Frank R. Kardes. - Second edition - Upper Saddle River, N.J. : Prentice Hall;New Delhi, c2002 (reprinted 2003). - xviii, 457 pages : illustrations ; 25 cm.

Includes bibliographical references (pages 417-439) and indexes.

ISBN: 8120322215

LCCN: 2001021949

Dewey Class. No.: 658.8342

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