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Strategic marketing management /

Aaker, David A.

Strategic marketing management / David A. Aaker. - Fifth edition - Hoboken, NJ : John Wiley, c2005. - xii, 356 pages : illustrations ; 23 cm.

Includes index.

ISBN: 9971512939

LCCN: 2004042209

Dewey Class. No.: 658.8

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