Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - Seventh edition - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 pages : illustrations, maps ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index..
0072466650 (student : alk. paper) 0071151613 (international : alk. paper)
2002016549
HF5415.135 / .C72 2003
658.802
Strategic marketing / David W. Cravens, Nigel F. Piercy. - Seventh edition - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 pages : illustrations, maps ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index..
0072466650 (student : alk. paper) 0071151613 (international : alk. paper)
2002016549
HF5415.135 / .C72 2003
658.802