Basic marketing :
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy. - 7th ed. - Homewood, Ill. : R. D. Irwin, 1981. - xix, 367 p. : ill. ; 24 cm.
Learning aid
Includes bibliographical references and indexes.
77088299
658.8
Basic marketing : a managerial approach / E. Jerome McCarthy. - 7th ed. - Homewood, Ill. : R. D. Irwin, 1981. - xix, 367 p. : ill. ; 24 cm.
Learning aid
Includes bibliographical references and indexes.
77088299
658.8