New marketing strategies :
Chaston, Ian.
New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston. - London; New Delhi : Thousand Oaks, Calif. ; Sage Publications; Response Books, 1999. - vii, 199 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8170368839 8170368847
99071358
658.8
New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston. - London; New Delhi : Thousand Oaks, Calif. ; Sage Publications; Response Books, 1999. - vii, 199 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8170368839 8170368847
99071358
658.8