Marketing /

Skinner, Steven J.

Marketing / Steven J. Skinner. - 2nd ed(first Indian edition). - Boston ; Chennai,India: Houghton Mifflin Co.; All India Publishers and Distributers, c1998. - xxxiii, 750, [49] p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

039562147X (student bk.) 0395692431 (examination copy)

93078653

658.8