Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - Boston; Chennai : Houghton Mifflin ; All India Publishers & Distributors, c1999. - xxviii, 675 p. : ill. map ; 27 cm.
Includes bibliographical references (p. 555-648) and indexes.
0395665922 (student book) 8185502692
96076911
658.8/342
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - Boston; Chennai : Houghton Mifflin ; All India Publishers & Distributors, c1999. - xxviii, 675 p. : ill. map ; 27 cm.
Includes bibliographical references (p. 555-648) and indexes.
0395665922 (student book) 8185502692
96076911
658.8/342