Essentials of marketing research /
Proctor, Tony
Essentials of marketing research / Tony Proctor. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xxiii, 591 p. : ill., maps ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references (p. [559]-576) and index.
0273694944 (alk. paper) 978273694946
2005048453
658.8/3
Essentials of marketing research / Tony Proctor. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xxiii, 591 p. : ill., maps ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references (p. [559]-576) and index.
0273694944 (alk. paper) 978273694946
2005048453
658.8/3