Exploring marketing research /
Zikmund, William G.
Exploring marketing research / William G. Zikmund. - 7th ed. - Fort Worth : Dryden Press, c2000. - xxxiii, 812 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references (p. [797]-804) and index.
0030262186
99064502
658.8/3
Exploring marketing research / William G. Zikmund. - 7th ed. - Fort Worth : Dryden Press, c2000. - xxxiii, 812 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references (p. [797]-804) and index.
0030262186
99064502
658.8/3