Marketing research /

Luck, David Johnston.

Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, NJ ; New Delhi : Prentice-Hall / pvt. Ltd. , c1987.[reprinted 1998] - xvii, 683 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

8120304845

86025255

658.8/3