Essentials of marketing communications /
Blythe, Jim.
Essentials of marketing communications / Jim Blythe. - 3rd ed. - New York : FT/Prentice Hall, 2006. - xii, 332 p. : ill. ; 25 cm.
Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Includes bibliographical references and index.
027370205X 9780273702054
2005054965
658.8
Essentials of marketing communications / Jim Blythe. - 3rd ed. - New York : FT/Prentice Hall, 2006. - xii, 332 p. : ill. ; 25 cm.
Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Includes bibliographical references and index.
027370205X 9780273702054
2005054965
658.8