Market-based management :
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006] - xxii, 506 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131469568 812032806X
2004040085
658.8
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006] - xxii, 506 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131469568 812032806X
2004040085
658.8