Marketing management /
Czinkota, Michael R.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. - 2nd ed. - Cincinnati : South-Western College Pub., c2001. - xxv, 598 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
0324022034 (hardcover) 9812403663
00026225
658.8
Marketing management / Michael R. Czinkota, Masaaki Kotabe. - 2nd ed. - Cincinnati : South-Western College Pub., c2001. - xxv, 598 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
0324022034 (hardcover) 9812403663
00026225
658.8