Marketing :
Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
0130351334 (pbk.) 0130352551
2001050074
658.8
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
0130351334 (pbk.) 0130352551
2001050074
658.8