Basic marketing :
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - Twelve edition - Chicago : Irwin, c1996. - 1 v. (various pagings) : color illustrations, color maps ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256139903 0256206872
95034965
658.8
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - Twelve edition - Chicago : Irwin, c1996. - 1 v. (various pagings) : color illustrations, color maps ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256139903 0256206872
95034965
658.8