Strategic brand management :
Kapferer, Jean-Noël.
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003] - 443 p. : ill. ; 23 cm.
Includes bibliographical references and index.
8175541091
658.8/343
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003] - 443 p. : ill. ; 23 cm.
Includes bibliographical references and index.
8175541091
658.8/343